Align
uh-LYNverb
What it means
To secure agreement by scheduling the same conversation four times, until the objections are too tired to attend.
What it actually means
We will keep meeting until you stop disagreeing.
How it is used in a sentence
"Let's align on the narrative before we take it to leadership."
Filed under
Business Bafflegab — Language engineered so that nothing is ever anyone’s fault and no decision is ever final.
Euphemism — The phrase hides something specific. We decode it.
Related entries
Socialise
Business BafflegabSOH-shuh-lyzverbEuphemism
To introduce an idea to enough people individually that objecting to it in public would cost more than agreeing to it.
Real meaningYou will hear about this in the meeting, and it will already be decided.
Synergy
Business BafflegabSIN-er-jeenounEuphemism
The word used to describe two departments being merged into one, in the version of the announcement that does not mention the redundancies.
Real meaningForty roles are becoming twenty-eight and the slide is green.