Quiet Luxury
KWY-it LUK-shuh-reenoun
What it means
Wealth displayed by removing the logos, so that only the people who matter recognise the price and everybody else assumes it was affordable.
What it actually means
You are meant to know what this cost. That is the entire point.
How it is used in a sentence
"The whole campaign was quiet luxury — beige, cashmere, no branding."
Filed under
Social Dynamics — The unwritten rules we invented online and now enforce in public without irony.
Diagnosis — The phrase already names a real problem. We define it properly.
Related entries
Loud Budgeting
Social Dynamicslowd BUJ-ih-tingnounBafflegab
The practice of announcing that you are not buying anything this month, in a tone calibrated to be admired for it.
Real meaningI am not buying it, and I would like to be praised for that.
Nepo Baby
Social DynamicsNEP-oh BAY-beenounSpicyDiagnosis
A person whose career began at the front of a queue, discussed in public only when they do something embarrassing.
Real meaningTheir first job was one phone call away.