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Rage Bait

rayj baytnoun

What it means

Content engineered to provoke a response, rewarded by the algorithm and denied by the person who made it.

What it actually means

The anger is the product.

How it is used in a sentence

"That take was pure rage bait and it worked."

Filed under

Social Dynamics — The unwritten rules we invented online and now enforce in public without irony.

Diagnosis — The phrase already names a real problem. We define it properly.


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