Social DynamicsEuphemism
Influencer
IN-floo-en-sernoun
What it means
A person employed to be perceived, whose labour is the perception itself.
What it actually means
Their job is that you know their name.
How it is used in a sentence
"We sent the product to forty influencers and two posted."
Filed under
Social Dynamics — The unwritten rules we invented online and now enforce in public without irony.
Euphemism — The phrase hides something specific. We decode it.
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Related entries
Parasocial
Social Dynamicspair-uh-SOH-shuladjectiveDiagnosis
Describes a relationship in which one party has no knowledge of the other and both have strong opinions.
Real meaningI feel like I know them.
Personal Brand
Digital ExistentialismPUR-suh-nul brandnounBafflegab
The ongoing project of being perceived, undertaken by people who would rather be perceived than employed.
Real meaningI am between roles and monetising it.