Personal Brand
PUR-suh-nul brandnoun
What it means
The ongoing project of being perceived, undertaken by people who would rather be perceived than employed.
What it actually means
I am between roles and monetising it.
How it is used in a sentence
"I've been really focused on building my personal brand this year."
Filed under
Digital Existentialism — Ideas that were briefly worth billions, explained by people who are briefly employed.
Bafflegab — The phrase means nothing. We are ridiculing it.
Related entries
Thought Leader
Digital Existentialismthawt LEE-dernounBafflegab
A person whose insights are valuable in proportion to how few of them are specific.
Real meaningSomeone who posts a lot.
Growth Hacking
Digital Existentialismgrohth HAK-ingnounEuphemism
The practice of paying for advertising, describing it as a growth loop, and presenting the resulting sign-ups as proof of product-market fit.
Real meaningThe spend is in the spreadsheet. The story is in the deck.