Digital ExistentialismEuphemism
Growth Hacking
grohth HAK-ingnoun
What it means
The practice of paying for advertising, describing it as a growth loop, and presenting the resulting sign-ups as proof of product-market fit.
What it actually means
The spend is in the spreadsheet. The story is in the deck.
How it is used in a sentence
"The growth hacking team tripled sign-ups with a referral loop."
Filed under
Digital Existentialism — Ideas that were briefly worth billions, explained by people who are briefly employed.
Euphemism — The phrase hides something specific. We decode it.
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Related entries
Personal Brand
Digital ExistentialismPUR-suh-nul brandnounBafflegab
The ongoing project of being perceived, undertaken by people who would rather be perceived than employed.
Real meaningI am between roles and monetising it.