Go Upmarket
goh UP-mar-kitverb
What it means
To abandon the users who made you popular in pursuit of the buyers who will make you profitable.
What it actually means
We are leaving you behind and calling it growth.
How it is used in a sentence
"The roadmap has shifted and we're going upmarket."
Filed under
Digital Existentialism — Ideas that were briefly worth billions, explained by people who are briefly employed.
Euphemism — The phrase hides something specific. We decode it.
Related entries
Pivot
Business BafflegabPIV-utverbEuphemism
To abandon a failing strategy with such conviction that it appears to have been the plan all along.
Real meaningWe were wrong and would like credit for noticing.
Growth Hacking
Digital Existentialismgrohth HAK-ingnounEuphemism
The practice of paying for advertising, describing it as a growth loop, and presenting the resulting sign-ups as proof of product-market fit.
Real meaningThe spend is in the spreadsheet. The story is in the deck.