Business BafflegabEuphemism
Pivot
PIV-utverb
What it means
To abandon a failing strategy with such conviction that it appears to have been the plan all along.
What it actually means
We were wrong and would like credit for noticing.
How it is used in a sentence
"We didn't fail, we pivoted to a more focused offering."
Filed under
Business Bafflegab — Language engineered so that nothing is ever anyone’s fault and no decision is ever final.
Euphemism — The phrase hides something specific. We decode it.
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Related entries
Pivot to AI
Digital ExistentialismPIV-ut too ay-eyeverbEuphemism
To append a language model to a failing product and announce a new company.
Real meaningWe have run out of ideas and money simultaneously.
Disruptor
Digital Existentialismdis-RUP-ternounBafflegab
An unmonetised application that replaces a functioning offline process with an expensive subscription.
Real meaningThe offline process worked fine and it was free.