Business BafflegabEuphemism
Optics
OP-tiksnoun
What it means
The branch of corporate philosophy concerned not with whether a decision is wrong, but with how it will read in a screenshot.
What it actually means
We are not asking whether it is right. We are asking how it will look.
How it is used in a sentence
"From an optics perspective, we probably shouldn't announce it this week."
Filed under
Business Bafflegab — Language engineered so that nothing is ever anyone’s fault and no decision is ever final.
Euphemism — The phrase hides something specific. We decode it.
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Related entries
Run It Up the Flagpole
Business Bafflegabrun it up thuh FLAG-pohlverbEuphemism
To float an idea publicly so that the reaction can be measured before anyone is held responsible for it.
Real meaningI am testing whether this will get me fired.