Digital ExistentialismEuphemism
Pre-Revenue
pree REV-uh-nyooadjective
What it means
A business that has not sold anything, described as though the selling is a formality.
What it actually means
We have no customers.
How it is used in a sentence
"We're pre-revenue but the pipeline is extremely healthy."
Filed under
Digital Existentialism — Ideas that were briefly worth billions, explained by people who are briefly employed.
Euphemism — The phrase hides something specific. We decode it.
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Related entries
Unicorn
Digital ExistentialismYOO-nih-kornnounEuphemism
A private company valued at a billion dollars by investors who are also paid to value it.
Real meaningA billion dollars, as agreed by the people paid to agree it.
Stealth Mode
Digital Existentialismstelth mohdnounEuphemism
The period during which a startup has no product, no customers, and no need to explain either.
Real meaningThere is nothing to see yet.