Digital ExistentialismEuphemism
Unicorn
YOO-nih-kornnoun
What it means
A private company valued at a billion dollars by investors who are also paid to value it.
What it actually means
A billion dollars, as agreed by the people paid to agree it.
How it is used in a sentence
"We're on track to be the next unicorn out of this city."
Filed under
Digital Existentialism — Ideas that were briefly worth billions, explained by people who are briefly employed.
Euphemism — The phrase hides something specific. We decode it.
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Related entries
Pre-Revenue
Digital Existentialismpree REV-uh-nyooadjectiveEuphemism
A business that has not sold anything, described as though the selling is a formality.
Real meaningWe have no customers.