Business BafflegabBafflegab
North Star
north starnoun
What it means
A single unifying goal, cited in every deck and rewritten every quarter, which has never once been used to turn anything down.
What it actually means
We reject nothing, so we have no strategy.
How it is used in a sentence
"Everything we do should ladder up to the north star."
Filed under
Business Bafflegab — Language engineered so that nothing is ever anyone’s fault and no decision is ever final.
Bafflegab — The phrase means nothing. We are ridiculing it.
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Related entries
Move the Needle
Business Bafflegabmoov thuh NEE-dulverbBafflegab
To produce a measurable result, a phrase used almost exclusively by people who have not produced one and are now asking you to.
Real meaningI need a number with my name on it by Friday.