Social DynamicsDiagnosis
Sponcon
SPON-konnoun
What it means
Paid advertising performed in the voice of a friend's recommendation, with the disclosure placed somewhere the thumb will never reach.
What it actually means
It is an advertisement, and the friendship is a format.
How it is used in a sentence
"That whole video was sponcon and nobody flagged it."
Filed under
Social Dynamics — The unwritten rules we invented online and now enforce in public without irony.
Diagnosis — The phrase already names a real problem. We define it properly.
How are you coping
Related entries
Influencer
Social DynamicsIN-floo-en-sernounEuphemism
A person employed to be perceived, whose labour is the perception itself.
Real meaningTheir job is that you know their name.
Personal Brand
Digital ExistentialismPUR-suh-nul brandnounBafflegab
The ongoing project of being perceived, undertaken by people who would rather be perceived than employed.
Real meaningI am between roles and monetising it.